68-75. You are going to read a newspaper article about a company that manufactures diving equipment. Choose the most

Câu hỏi số 146376:

68-75. You are going to read a newspaper article about a company that manufactures diving equipment. Choose the most suitable summary sentence from the list A-I for each part (68-75). There is one extra summary sentence which you do not need to use (16 pts)

A. satisfying safety controls was the most important concern

B. safety demands in the diving industry are growing rapidly

C. pressure came from other companies

D. the company met the demands of a new market

E. the success of the early years seemed likely to continue

F. there are advantages for a small company

G. A decision to change direction was made

H. preparation have been made to control the company size

I. it started with a swim

WELL SUITED FOR SHARK- FILLED WATERS

68. …………….For the Brennan family, what began as a dip in the sea grew into a successful water sports business, which they went on to win a place for itself in the specialist water safety and survival market.

69. …………….The family’s interest in water sports began in 1965 and led to its decision to set up Sea Sports to supply the rapidly growing water leisure industry. Over the next seven years the business grew steadily, becoming a limited company in 1972. This was a time of expansion, particularly in Europe.

70. …………….The firm then found itself under threat from cheaper imports. According to Jane Nye, daughter of the founder of the company, the competition forced them to lower their prices and highlighted the difficulties of a small manufacturing company whose products are easily copied. The company was forced to release half its 50-strong workforce. ‘It was a serious blow as we had been growing. We were successful and then that came along’, Mrs. Nye explained.

71. …………….’It was agreed that we needed to move into the area of safety products for the diving industry’, she said. The company used its knowledge of the world of diving to find markets where there was little competition. ‘The point about products in the safety and survival markets is that they are covered by regulations. Many companies do not have the quality systems that would satisfy those’.

72. ………….In order to reach this specialist market, the company established a new department in 1979, to produce safety equipment. It won contracts to supply large organisations with emergency breathing equipment and tough sea wear. ‘At that time, they were looking for new better solutions to deep-sea diving and they came to companies like us and said “What can you do?”. They liked the ideas that we put forward and so we got the work,’ Mrs. Nye said.

73. …………..The long development process meant working closely with an Institute of Health and Safety, and an Institute of Naval Medicine as well as leading scientists in the field. ‘You’re talking about products that involve people so you have medical regulations and all kinds of procedures to go through in order to be able to develop products and do manned testing- all of that is a very lengthy and costly process,’ Mrs. Nye said.

74. …………..Throughout, she has been determined to get the most from the workforce. The lines of communication within the company match its size. ‘Everyone can talk to me; it’s not as if the management is remote from the people who are working here- we are a unit that works together and the managers are all very accessible,’ Mrs. Nye said.

75. ……………Now, with further growth in its sights, the group plans to take on extra staff but does not plan for a workforce of more than 75. ‘We have concentrated on equipping people in the organization with a lot of skills. We have trained and invested heavily in this so that staff can move wherever they are neede. We’re a small specialist company – we’ll grow but not out of proportion.’

Giải chi tiết

68. A

Gia đình Brennan thành công trong việc phát triển trên thị trường của việc đảm bảo an toàn và sự sống khi ở duới nước -> điều quan trọng nhất là sự an toàn (safety controls)

69. E

Trong 7 năm công việc được phát triển đều đăn và họ trở thành 1 cty TNHH năm 1972

70. C

Cty gặp phải mối đe dọa từ những hàng nhập khẩu rẻ hơn, họ phải giảm giá, nhấn mạnh khó khăn của 1 cty nhỏ, cắt giảm nhân lực

71. G

’It was agreed that we needed to move into the area of safety products for the diving industry -> chúng tôi cần chuyển sang những sản phẩm an toàn của ngành công nghiệp lặn

72. D

Đoạn này nói về việc cty nhận được những hợp đồng từ những tổ chức đang tìm kiếm (better solutions to deep-sea diving) -> cty đáp ứng được những nhu cầu của thị trường mới (thị trường dụng cụ lặn)

73. B

Cty phải làm việc với viện sức khỏe và an toàn, viện thuốc hàng hải -> nhu cầu về sự an toàn ngày càng tăng

74. F

Cty nhỏ -> sự tiếp cận trao đổi giữa các nhân viên với người quản lí dễ dàng hơn-> đây là thuận lợi

75. H

Cty phải trang bị tốt cho nhân viên, họ có ít nhân viên (cty loại nhỏ) nhưng nhân viên lại có các kỹ năng đầy đủ

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Câu hỏi:146376

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